Shannon Olivas Appointed to Lead Tubi Communications and Publicity Efforts

Tubi, the ad-supported streaming platform owned by Fox Corp., has announced the appointment of Shannon Olivas as its new head of communications and publicity. This strategic move brings a seasoned industry veteran to the forefront of the company's public relations efforts, according to Variety. Olivas is tasked with overseeing the entirety of Tubi's communication strategy. Her purview will encompass a broad range of responsibilities, including consumer-facing public relations, advertiser communications, product messaging, entertainment-focused PR initiatives, and all corporate communications. Her role is critical in shaping the public perception and market understanding of Tubi's evolving offerings and growth within the competitive streaming landscape. Before joining Tubi, Olivas accrued significant experience at major players in the entertainment and media sectors. Her professional journey includes time at Netflix, where she contributed to the communications strategies of the global streaming giant. She also held a position at DreamWorks Animation, a well-known studio renowned for its animated feature films and television productions. These previous roles have equipped her with a deep understanding of media relations and strategic messaging in the entertainment industry. This new appointment follows a recent internal shift within Tubi's communications department. Seana Sullivan, who previously served as the communications chief for the platform, was promoted to the position of senior vice president of communications for Fox Entertainment. This move created the opening that Olivas is now filling, signaling a restructuring of leadership within the broader Fox entertainment division. Olivas's arrival at Tubi comes at a time when ad-supported streaming services are gaining increasing traction with audiences and advertisers alike. Her expertise will be instrumental in articulating Tubi's value proposition, differentiating its content library, and engaging effectively with its diverse stakeholders. The platform, which offers a vast collection of movies and TV shows for free with advertisements, continues to expand its reach and user base, making robust communication leadership essential for its ongoing success.