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Max Zunino Appointed Development Executive at A Fábrica Mexico & U.S. Hispanic

Max Zunino, known for his work on projects like ‘This Is Not Berlin,’ has been named the new executive director of development for Banijay America’s A Fábrica Mexico & U.S. Hispanic. In this capacity, he will collaborate with Santiago Zapata, the executive vice president of content.

6/23/2026, 2:15:42 AM

A Fábrica Mexico & U.S. Hispanic, a division of Banijay America, has announced the hiring of Max Zunino for a significant development role. Zunino, a director and writer with notable credits, will serve as the executive director of development, a newly established position within the company. This strategic appointment aims to bolster the company's creative output and project pipeline. Zunino is expected to collaborate closely with Santiago Zapata, who joined the fledgling entertainment entity in August of last year as its executive vice president of content, according to Variety. Zunino brings a wealth of experience to his new responsibilities. His previous work includes co-writing the film ‘This Is Not Berlin’ and the television series ‘Tequila,’ demonstrating his storytelling capabilities across different formats. His involvement in these ventures highlights his ability to craft compelling narratives, which align with A Fábrica Mexico & U.S. Hispanic's objectives. Zapata expressed enthusiasm regarding Zunino’s arrival, emphasizing his unique perspective and narrative insight. He reportedly highlighted Zunino's dual understanding as both a writer and a director, suggesting this will be invaluable in shaping future projects. This synergy between Zapata and Zunino is anticipated to drive innovative content development for the company. The creation of this new executive director role signals a period of growth and expansion for A Fábrica Mexico & U.S. Hispanic. By investing in experienced talent like Zunino, the company appears to be strengthening its creative leadership to compete more effectively in the competitive entertainment landscape. The focus on development indicates an intent to cultivate original and engaging content for audiences in both Mexico and the U.S. Hispanic market. Zunino's background in both film and television projects positions him well to oversee a diverse slate of productions. His contributions are expected to encompass identifying new concepts, nurturing emerging talent, and guiding projects from initial idea to full production. The company’s aim is to leverage his expertise to create impactful and commercially successful entertainment, Variety reports. This move by Banijay America through its A Fábrica division underscores a commitment to fostering strong content creation capabilities within key markets. The addition of a seasoned professional like Max Zunino is a clear step towards achieving those ambitious goals, promising a dynamic future for the company’s development initiatives.

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