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Jason Waugh Set to Lead HSF Affiliates as CEO After 2027 Transition

Jason Waugh has been tapped to become the next chief executive officer of HSF Affiliates, succeeding Vince Leisey. The leadership change is anticipated to commence in 2027, according to HousingWire.

5/9/2026, 3:31:30 AM

HomeServices has announced Jason Waugh as the future chief executive for HSF Affiliates. This succession will see Waugh take over from the current CEO, Vince Leisey, with this leadership shift expected to begin early in 2027. This move signals a planned transition within the senior management of the real estate services firm. HousingWire reports that Waugh currently holds a leadership position at HomeServices of America, serving as president of the company's mortgage, title, and insurance divisions. His extensive background in various sectors of the real estate industry, encompassing mortgage financing, property title services, and insurance, positions him well for this upcoming role. Such diverse experience is often considered valuable for overseeing a broad network of real estate affiliates. The outgoing CEO, Vince Leisey, has been a prominent figure at HSF Affiliates, guiding the organization through a period of market evolution. The company operates a significant franchise network, including Berkshire Hathaway HomeServices, Real Living Real Estate, and HomeServices Lending. His tenure has focused on expanding the company's reach and enhancing its service offerings across different real estate brands. The strategic timing of this announcement, several years in advance, allows for a deliberate and methodical handover of responsibilities. This extended transition period is likely designed to ensure continuity in operations and a smooth integration of new leadership without disruption to the company's extensive network of franchisees and diverse business lines. It also provides ample opportunity for Waugh to prepare for the comprehensive demands of his future role, engaging with various stakeholders and familiarizing himself further with the intricacies of HSF Affiliates' structure and objectives. The appointment reflects HomeServices' commitment to long-term planning and leadership development within its enterprise. The selection of an internal candidate like Waugh, who is already deeply familiar with the company's ecosystem, underscores a strategy of fostering talent from within to maintain organizational vision and momentum. This leadership change is poised to shape the strategic direction of HSF Affiliates as it navigates future trends within the dynamic real estate market.

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