Adam Keen Unveils New Public Relations Venture, Agenda Collective

A new public relations agency, Agenda Collective, has been launched by Adam Keen, an individual with a distinguished background in communications roles at prominent entertainment companies. Keen, who previously held significant positions at Amazon MGM Studios and Warner Bros., is now at the helm of this independent enterprise. According to the Hollywood Reporter, the newly formed agency is designed to provide a comprehensive suite of public relations services. The company has established dual operational hubs, with offices in two key media markets: Los Angeles and New York. This geographic reach positions Agenda Collective to serve a broad spectrum of clients within the entertainment and media industries. The leadership team at Agenda Collective is beginning to take shape, with several experienced professionals appointed to vice presidential roles. Among those named are Emily Teichner, Natalie Petozzi, and Kevin McAlpine. These individuals bring their own expertise to the firm, contributing to the foundational strength of the new venture. Keen's career trajectory includes a tenure as the head of publicity for Amazon MGM Studios. Prior to that, he functioned as a senior vice president of publicity at Warner Bros. Pictures, indicating a consistent involvement in high-level strategic communications. This extensive background likely informs the operational philosophy and client engagement strategies that Agenda Collective will adopt. The establishment of Agenda Collective represents a notable development in the competitive public relations landscape, especially within the entertainment sector. The firm's stated ambition for full-service offerings suggests an intention to handle varied aspects of client communication, from strategic media outreach to crisis management and brand positioning. The early appointments to its leadership team underscore a commitment to building a robust and capable organization from its inception.