MDRN Logic Establishes New Gaming Division, Kicks Off with PlayStation MLB Partnership

MDRN Logic, a prominent marketing agency, has announced the creation of a specialized gaming department. This new arm, known as Good Luck Have Fun (GLHF), comes after the firm's recent purchase by Terry Hines & Associates, according to Variety. The establishment of GLHF marks a strategic expansion into the burgeoning interactive entertainment sector. Erica Coates will lead this new division as its chief executive. The team at GLHF wasted no time in making its presence felt, commencing its activities with a high-profile marketing endeavor. Their inaugural project is the PlayStation MLB "Future You" campaign, a collaboration designed to promote the popular baseball video game title. The "Future You" campaign features notable personalities, including former professional baseball player Austin Schultz. He is joined by comedian Justice Alexander, also recognized by his artistic moniker, "The Fat Doctor." Their involvement is expected to bring a blend of athletic insight and comedic flair to the promotional efforts for the game. This move by MDRN Logic, under the umbrella of Terry Hines & Associates, signals a keen interest in leveraging the vast and engaged audience within the gaming world. The creation of a dedicated division suggests a long-term commitment to developing innovative marketing strategies tailored specifically for video games and related products. The timing of GLHF's launch and its immediate dive into a major campaign highlights the company's readiness to compete in a dynamic market. The choice of a well-known sports franchise like MLB, combined with the global appeal of PlayStation, provides a strong platform for the new division to showcase its capabilities from the outset. This strategic launch is poised to captivate both gaming enthusiasts and sports fans alike.