business
Kushner Expresses Regret Over World Cup Stake Sale Proposal
Joshua Kushner has voiced his remorse regarding his involvement in FIFA's halted plans to sell World Cup stakes, citing unforeseen backlash.
9/18/2026, 1:46:51 PM
Joshua Kushner, a prominent venture capitalist, has stated that he would have reconsidered his involvement in plans to sell stakes in the World Cup if he had anticipated the strong reaction from the football community. The initiative, proposed by FIFA President Gianni Infantino, aimed to generate revenue through the partial sale of the tournament's assets but was met with significant opposition from various stakeholders in the sports world.
Kushner admitted that the backlash took him by surprise, emphasizing that had he been aware of the negative sentiment surrounding the proposal, he might have chosen not to participate. The initial concept was designed to inject funds into FIFA and help promote global football, but instead, it ignited discussions about the commercialization of the sport and its implications for the integrity of international competitions.
The reaction from players, clubs, and fans was swift, condemning the idea of monetizing such a prestigious event. Critics argued that selling stakes could undermine the essence of the World Cup, which has traditionally been viewed as the pinnacle of sporting achievement rather than a commercial enterprise.
In light of the intense criticism, the plan was ultimately abandoned, marking a significant development in FIFA's approach to funding and sponsorship for future events. Kushner's statement reflects a broader concern among stakeholders about finding a balance between financial stability and maintaining the cultural significance of football.