Adam Keen Establishes New Entertainment Public Relations Agency

A new public relations venture, Agenda Collective, has been launched by Adam Keen, an industry veteran with extensive experience at major entertainment companies. Keen, who previously held senior roles at Amazon MGM Studios and Warner Bros. Discovery, is now at the helm of this new firm dedicated to serving the diverse needs of the entertainment sector. Beginning officially after a period of strategic development, Agenda Collective is positioned to offer a wide array of public relations services. According to Variety, these services encompass support for film and television initiatives, corporate communications strategies, and specialized awards campaigns. The establishment of this new entity signifies a notable development in the entertainment public relations landscape, bringing a fresh option to studios and talent alike. Keen's background includes a significant tenure at Amazon MGM Studios, where he was responsible for international publicity. In this capacity, he oversaw global communications for 45 original series and more than two dozen original films released under the Amazon Prime Video banner. His leadership extended to managing teams across multiple continents, including North America, Europe, and Asia-Pacific. Key projects under his purview included campaigns for popular series such as "The Marvelous Mrs. Maisel," "Jack Ryan," and "The Lord of the Rings: The Rings of Power," as well as films like "Coming 2 America" and "Shotgun Wedding." Prior to his work at Amazon, Keen spent over a decade at Warner Bros. Discovery, rising through the ranks to become the company's Vice President of Worldwide Publicity. His contributions there spanned campaigns for numerous films, including critically acclaimed productions and major blockbusters. This extensive experience, particularly in international markets, underscores his profound understanding of global media strategies. Agenda Collective has already begun working with a diverse portfolio of clients, indicating a strong start. Among the organizations reportedly partnering with the new agency are prominent names like A24, Artists Equity, Amazon MGM Studios, CBS, Focus Features, IFC, and Lionsgate. This client list reflects the broad appeal and established industry connections that Keen brings to his latest endeavor, positioning Agenda Collective as a significant player in entertainment public relations.