MC Jin and Pacific Music Group Unveil New Hip-Hop Label, Family Style Records

A fresh independent record label, Family Style Records, has been established by Pacific Music Group with veteran artist MC Jin at its helm. The venture coincides with the release of Jin's latest track, "Humble Flex," honoring AAPI Heritage Month.

Pacific Music Group has announced the creation of Family Style Records, a new imprint dedicated to hip-hop music, with the renowned artist MC Jin leading the initiative, Variety reports. This new label’s debut arrives with MC Jin's recent single, "Humble Flex," which pays tribute to AAPI Heritage Month. The roster for Family Style Records features a diverse group of four musical acts. Alongside MC Jin, the label welcomes the Korean brother-sister duo Lil Cherry and Goldbuuda. Also joining is Nada Askana, a 13-year-old rapper from Indonesia, recognized for her viral success on social media platforms. Rounding out the initial lineup is American singer-songwriter and producer Travis Atreo. MC Jin expressed his enthusiasm about the label's vision, emphasizing its focus on fostering genuine connections within the music community. The artist, known for his pioneering role in hip-hop, particularly within the Asian American community, highlighted the importance of creating a supportive environment for emerging talent. The selection of artists reflects a global perspective, aiming to amplify voices from various cultural backgrounds. The launch of Family Style Records represents a significant step for Pacific Music Group in expanding its reach within the music industry. The collaboration with MC Jin, a figure deeply respected for his lyrical prowess and cultural impact, is set to provide a robust platform for the signed artists. The label aims to cultivate a family-like atmosphere, encouraging collaboration and artistic freedom among its members. With "Humble Flex," MC Jin continues to demonstrate his lyrical skill and commitment to artistic expression. The timing of the single's release during AAPI Heritage Month underscores the label's dedication to celebrating diverse cultures and narratives. Industry observers will be watching to see how Family Style Records carves its niche in the competitive music landscape, leveraging its unique talent pool and leadership under MC Jin.