finance
Citi Analysts Boost Ratings for M&S and Next, Predict Growth in Retail
Citi has upgraded its rating for Next to Buy and sees potential for further growth in M&S shares. These changes reflect a positive outlook for key players in the European retail market.
9/10/2026, 10:00:41 PM
Citi analysts have provided an optimistic forecast for two major European retail companies, Marks & Spencer (M&S) and Next, signaling potential growth for investors. The financial services firm upgraded Next to a 'Buy' rating, which implies a reassessment of the stock's value amid a recovering retail landscape.
The upgrade reflects confidence in Next's operational strategies and anticipated performance in the coming quarters. As consumers begin to increase spending, Next is positioned to benefit from rising demand, especially in areas like clothing and home goods. The company's adjustments in inventory management and its strategic focus on online sales are further contributing to its growth prospects.
In addition, Citi sees further upside for Marks & Spencer, indicating that the company is likely to experience an upward trend as it continues its transformation plans. M&S, a stalwart in the UK retail scene, has been adapting to market changes by enhancing its product offerings and improving its supply chain efficiency. Analysts believe these efforts will resonate well with consumers and lead to stronger financial results.
The retail industry across Europe has shown signs of recovery as pandemic restrictions ease and consumer habits shift back toward in-store shopping, combined with a sustained interest in online retail. The positive performance of these retailers could be indicative of a broader trend within the sector as companies navigate the post-COVID marketplace.
Citi's optimistic outlook underscores the analysts' belief in the resilience and adaptability of these retail giants. Investors are likely to keep a close watch on M&S and Next's performance as they release upcoming financial results, which could further validate Citi's upgraded assessments. As the retail sector continues its recovery, these stock upgrades signal growing confidence in the potential for impactful returns on investment.