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Apple Unveils Apple Watch Series 12 and Ultra 4 Following Launch Event

Apple has officially introduced the Apple Watch Series 12 and Ultra 4, with both models available for preorder today. They are set to launch on September 18, starting at $399 for the series 12 model.

9/27/2026, 10:31:17 AM

In a recent event titled "Surprise and Shine," Apple showcased its latest wearables, the Apple Watch Series 12 and the Apple Watch Ultra 4. With anticipation building leading up to the launch, tech enthusiasts can now get a closer look at the new features and specifications of these models. Set to hit the market on September 18, both the Series 12 and Ultra 4 represent Apple's continued innovation in smartwatch technology. Interested customers can place their preorders from today, getting a head start on acquiring these new devices. The Apple Watch Series 12 will be available beginning at a price point of $399 for the aluminum case variant, reflecting the company's commitment to provide quality products at various price levels. As users await their release, tech reviewers are already analyzing the enhancements that come with the latest watchOS and hardware improvements. With improved health and fitness tracking capabilities and potentially new user interface features, both watches promise to be significant upgrades. The Ultra 4 appears poised to cater to a more rugged and adventurous demographic, maintaining Apple's trend of producing wearable tech that not only looks good but also meets specialized needs. Apple’s upcoming models are building on a legacy of wearables that have established the company as a leader in the smartwatch market. As excitement builds among fans and tech advocates, the new watches are likely to continue setting trends in usability and integration with other Apple devices, further solidifying the ecosystem. According to The Verge, with both models available for preorder now, the countdown to September 18 has begun, signaling a new chapter for Apple Watch enthusiasts.

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