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Jalen Brunson Launches Thirty Third Management for Brand Management

NBA player Jalen Brunson has established Thirty Third Management to aid athletes and entrepreneurs. The new firm will also support Brunson's personal business endeavors.

10/8/2026, 2:31:25 AM

Jalen Brunson, the Dallas Mavericks guard, is venturing into a new domain by launching Thirty Third Management, a company aimed at brand management. This newly formed entity will provide services to a range of clients including athletes, businesses, and executives looking to enhance their market presence. According to Hollywood Reporter, Brunson’s initiative represents a significant step in his career beyond the basketball court, as he seeks to expand his influence in the business world. The management company intends to focus on brand development and strategic partnerships, helping clients cultivate their public images and reach their professional goals. Brunson’s move into brand management is not just a personal ambition; it also reflects a growing trend among professional athletes who are increasingly looking to leverage their fame into entrepreneurial ventures. By offering brand management services, Brunson aims to support others in navigating the complex landscape of endorsements and personal branding. Thirty Third Management is expected to be a platform for both established figures and rising talents in various industries, positioning it as a key player in the brand management space. Along with managing his own business interests, Brunson is enthusiastic about the potential impact of his work on aspiring professionals and established brands alike. This transition from athlete to entrepreneur illustrates a broader evolution in the relationship between sports and business, as players take more control over their careers and personal brands. With this new venture, Brunson not only diversifies his portfolio but also reinforces his commitment to empowering others in their pursuits. As he continues his journey in the NBA, Brunson's engagement in brand management will surely be an aspect to watch, potentially influencing how athletes approach their legacies off the court.

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