Leah Price Leaves Better to Join United Wholesale Mortgage's Tech Department

Leah Price is moving on from her position at Better, having accepted a role in the technology team at United Wholesale Mortgage (UWM). Price joined Better in June 2025, bringing with her a wealth of experience from her previous leadership roles in the financial technology sector, particularly at the Federal Housing Finance Agency (FHFA) and Figure Technologies. Throughout her time at Better, Price contributed to various fintech projects, showcasing her ability to drive innovation in the housing finance industry. Her departure marks a significant change for Better, which has been striving to enhance its technology offerings amidst a competitive landscape. At UWM, Price is expected to leverage her extensive background in financial technology to reinforce the company’s technology initiatives. The mortgage service industry has been evolving rapidly, making strategic technological advancements critical for companies competing in the sector. According to HousingWire, UWM is looking to capitalize on Price's expertise to bolster its technological capabilities and improve its service offerings for its clients. Her background in fintech development and experience with regulation will likely provide valuable insights as UWM continues to enhance its position in a shifting market.