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Lululemon Shares Plummet 18% as Michael Burry Labels Company a 'Trickster'

Lululemon's stock has dropped 18%, attracting attention from investor Michael Burry, who calls the brand a ‘trickster’. Burry is considering purchasing shares if the price dips below $100.

9/21/2026, 9:15:28 AM

Lululemon Athletica has experienced a significant decline in its stock value, dropping by 18% in recent trading sessions. The downturn has garnered the attention of notable investor Michael Burry, who famously predicted the housing crisis and was portrayed in the film "The Big Short." Burry has expressed critical views on Lululemon, referring to the company as a ‘trickster.’ This characterization appears to stem from concerns about the brand's marketing strategies and its perceived reliability. Burry's remarks echo a sentiment felt by some investors regarding the volatility associated with Lululemon’s stock. Currently, Burry is examining the stock for potential buying opportunities, specifically eyeing prices below the $100 mark. His interest could present a potential turning point for investors who remain optimistic about Lululemon's long-term prospects despite its recent struggles. The company, known for its high-quality athletic wear, has seen varying performance in the market, influenced by broader economic factors and consumer trends. As competitive pressures mount within the activewear sector, brands like Lululemon may face challenges maintaining their market position. Analysts will be closely monitoring the upcoming financial reports for any signs of recovery as the company navigates through this turbulent period. Investors will likely be considering the long-term implications of Burry’s commentary on Lululemon. His established reputation as a keen market observer adds weight to the discussions surrounding the company’s future in the competitive landscape of retail apparel.

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