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True Colours Partners with Ginevra Elkann for 'The Roses of Marrakesh'

True Colours has acquired international sales rights for Ginevra Elkann's film 'The Roses of Marrakesh,' featuring Fanny Ardant. The movie portrays the life of Madame Isabelle, set against the opulent backdrop of Marrakech.

9/27/2026, 3:31:27 AM

True Colours, an Italian sales company, has secured international rights to Ginevra Elkann's latest film "The Roses of Marrakesh". The drama features acclaimed French actress Fanny Ardant in the lead role of Madame Isabelle, a refined and aged matron residing on a luxurious estate in the Palmeraie area of Marrakech. Elkann, who also produced the film, has emerged as a notable figure in the film industry, building her reputation as both a director and a producer. She is well known as the granddaughter of influential Fiat chairman Gianni Agnelli. Set in the captivating landscapes of Marrakech, the film promises a blend of intricate storytelling and stunning visuals. Madame Isabelle's character is essential to navigating the intricate dynamics of her surroundings, offering a window into a life steeped in elegance yet laden with complexities. Elkann’s previous works have drawn attention for their distinctive narrative styles, and expectations are high for "The Roses of Marrakesh". True Colours’ involvement signifies a strong endorsement for the film's potential, enhancing its profile abroad. With this partnership, True Colours aims to introduce Elkann’s vision to international audiences. The film not only emphasizes the vibrant culture of Marrakech but also seeks to delve into universal themes of family and heritage. The film's development is keenly anticipated within the industry, as Elkann continues to carve out her niche in cinema, inviting viewers to engage deeply with her works. The artful blend of Elkann's storytelling and Ardant's esteemed screen presence positions the film as a potentially impactful entry into this year’s festival circuit. As the film progresses toward completion, more details regarding its release and festival premieres are anticipated. This ongoing collaboration reflects the growing interest in international co-productions, particularly within European cinema, where stories from diverse cultural backgrounds resonate profoundly with audiences worldwide.

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