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Holywater Tech’s Growth in Microdramas Attracts Attention of Creators and Studios

Holywater Tech's chief, Bogdan Nesvit, discusses the rise of their My Drama and My Muse apps. The demand for vertical media is surging as studios and creators show keen interest.

9/16/2026, 12:30:29 AM

Bogdan Nesvit, the co-CEO and co-founder of Holywater Tech, recently appeared on Variety's "Strictly Business" to discuss the remarkable expansion of the company's app offerings, particularly My Drama and My Muse. The demand for vertical media has surged, with both creators and studios increasingly exploring the potential these platforms offer. Nesvit explained that the company is witnessing a significant uptick in interest, noting, "Studios and creators are knocking on our doors right now." This assertion highlights the growing acknowledgment of microdramas as a potent and engaging form of storytelling, particularly suited for mobile audiences. With technology advancing and viewer habits evolving, Nesvit believes the mode of delivery for content needs to adapt. He emphasized that the key to popularizing vertical media lies in creating compelling, easily digestible content that captivates audiences in short formats. The apps My Drama and My Muse exemplify this approach, designed specifically to cater to the preferences of contemporary viewers who favor bite-sized storytelling. As the landscape of media consumption continues to change, Holywater Tech is well-positioned to take advantage of this shift. By focusing on innovation and user engagement, Nesvit anticipates continued growth in the microdrama sector. The company’s commitment to fostering relationships with both budding creators and established studios further enhances its potential for success in this burgeoning industry. Nesvit's insights reflect a broader trend in entertainment where traditional formats are increasingly challenged by agile content creation methods that resonate with a digital-first generation. As microdramas become more mainstream, the collaboration between technology firms and creative talents will likely define the future of entertainment. The spotlight on microdramas is just beginning to shine, and Holywater Tech is at the forefront of this exciting transformation in how stories are told and consumed.

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