Bonnaroo Music Festival to Offer Live Streaming on Hulu This Weekend

This weekend, music lovers will have an unprecedented opportunity to virtually attend the Bonnaroo Music and Arts Festival. Variety reports that the popular event will be broadcast live, expanding its reach to a worldwide audience for the first time. Previously, Bonnaroo’s live stream was exclusively accessible to viewers in the United States via Hulu. However, a significant change in distribution strategy means that international fans can now tune in through Disney+. American viewers will have the flexibility to watch the festival on either Disney+ or Hulu, according to Variety. This marks a notable shift in how major music festivals are engaging with their global fan bases. Along with Bonnaroo, other prominent festivals like Lollapalooza and Austin City Limits are also adopting this broader streaming approach through Disney+ and Hulu this year. This expanded access allows a much larger demographic to partake in the live music experience, breaking down geographical barriers that once limited viewership. The programming for the festival promises a diverse range of performances. Noteworthy acts scheduled to appear include electronic dance music pioneer Skrillex, indie rock stalwarts The Strokes, and acclaimed singer-songwriter Noah Kahan. These artists are among the headliners expected to draw significant viewership to the live stream. The decision to broaden the streaming availability underscores a trend in the entertainment industry towards making large-scale events more universally accessible. By utilizing widely available streaming platforms, festival organizers are tapping into a global audience that may not be able to attend in person. This move not only enhances the festival's reach but also offers a dynamic new way for fans to connect with their favorite musical acts and discover new ones.