Former Raindance Leaders Establish New Film Publicity and Strategy Firm

David Martínez and Jacky Orozco, both previously instrumental figures at the Raindance Film Festival, have announced the formation of their new venture, Casa Leo PR. This boutique agency is set to deliver publicity and strategic guidance, focusing on the independent film sector across Europe and Latin America. Martínez, who served as the executive director, and Orozco, formerly a producer at Raindance, are bringing their extensive experience to this new London-based enterprise. Variety reports that the establishment of Casa Leo PR addresses a noted demand within the independent cinema landscape for comprehensive, tailored support. Casa Leo PR is designed to offer a full spectrum of services, encompassing public relations, strategic planning, and internal production capabilities. The agency intends to work with a carefully selected portfolio of films, providing customized approaches rather than a one-size-fits-all model. Martínez highlighted the agency's commitment to elevating diverse narratives and emerging talents on the global stage. He underscored the importance of effective communication and strategic positioning for independent films to gain visibility and resonate with audiences and industry stakeholders. Orozco added that their past work at Raindance has equipped them with a deep understanding of the challenges and opportunities faced by independent filmmakers. The agency's launch signifies a notable development for the independent film circuit, particularly for creators seeking specialized support in navigating the complex media landscape. Their combined expertise from a prominent film festival like Raindance positions Casa Leo PR to become a significant player in promoting and strategically guiding independent cinematic works.