Wedotv Expands into India, Bringing Free Ad-Supported Channels to Samsung TV Plus

Wedotv, a leading player in the free ad-supported streaming television (FAST) market, has announced its inaugural distribution partnership within India. This strategic move sees the platform integrate four of its specialized channels onto Samsung TV Plus, making them available to a large audience of Samsung Smart TV users across the country, Variety reports. This marks a significant entry for Wedotv into the burgeoning Indian streaming landscape. The newly available channels include Wedotv Big Stories, Wedotv Cars, Wedotv Movies, and Wedotv Sports. Each channel is curated to offer specific content, catering to diverse viewer interests from cinematic releases to automotive features and athletic programming. The Wedotv Big Stories channel is a collaborative effort, produced in conjunction with Big Media. This partnership is designed to deliver compelling factual and documentary content to Indian viewers. Meanwhile, Wedotv Movies will present a selection of feature films, expanding the free entertainment options available on the Samsung platform. The addition of Wedotv Cars and Wedotv Sports channels further diversifies the content offering, appealing to enthusiasts of both automotive culture and various athletic competitions. This expansion highlights the increasing global reach and appeal of the FAST model, which provides content free of charge, supported by advertising. Samsung TV Plus offers a growing portfolio of channels without requiring a subscription, login, or additional device. The inclusion of Wedotv's channels reinforces Samsung's commitment to enriching its free content library for its smart television users in India. The deal is expected to provide millions of households with a wider array of entertainment and informational programming.