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Apple's Foldable iPhone May Contribute to Revenue Surge, Analyst Predicts

Analyst Dan Ives forecasts Apple's upcoming foldable iPhone could account for 20% of its revenue. Many iPhones have not been upgraded in over four years, indicating strong market potential.

9/29/2026, 2:32:09 PM

Dan Ives, an analyst at Wedbush Securities, recently highlighted the significant revenue potential of Apple's anticipated foldable iPhone, projected to retail for $1,999. He estimates that this device could drive up to 20% of total iPhone revenue, which is substantial given its position in the market. One of the key factors influencing this projection is the large number of iPhone users—approximately 300 million—who haven't updated their devices in the last four years. This aging user base presents a promising opportunity for Apple as these customers may be inclined to upgrade to a new, innovative device such as a foldable iPhone, which could offer enhanced features and capabilities. Ives asserts that a new, foldable design could rejuvenate interest in iPhones among consumers who have become accustomed to older versions. The appeal of a foldable device typically includes a larger screen and improved multitasking capabilities, which could further entice those considering an upgrade. The overall smartphone market has seen a slowdown in growth, but products like Apple's foldable smartphone may help combat this trend by presenting a compelling reason to invest in new technology. If Ives' predictions hold true, the launch of this new device could be a crucial move for Apple in maintaining its leadership in the premium smartphone sector. As the tech giant prepares for the potential rollout of this new model, observers are keen to evaluate market reactions and sales performance. Ives' analysis suggests a strong demand trajectory for this innovation, underpinned by a significant upgrade cycle that many consumers are poised to embark upon.

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