entertainment
Chanel Celebrates New Fragrance Launch at Star-Studded NYFW Event
Chanel unveiled its latest Coco Mademoiselle Crush Absolu fragrance during NYFW. The event featured performances by Balu Brigada and appearances from notable stars like Ella Rubin and Sarah Sherman.
10/2/2026, 5:31:42 AM
Chanel infused New York Fashion Week with a vibrant burst of spring as it celebrated the launch of its new fragrance, Coco Mademoiselle Crush Absolu, on Thursday evening. The luxury fashion brand's event attracted a host of stars from various backgrounds, including Ella Rubin and Keen Ruffalo, both of whom are known for their roles in the film "Sterling Point".
Among the notable attendees were also cast members from "Saturday Night Live," Sarah Sherman and Marcello Hernandez, whose presence brought added glamour to the evening's festivities. The atmosphere was electrifying, with guests enjoying an energetic performance by the indie band Balu Brigada, creating a delightful backdrop to the fragrance's reveal.
As the night unfolded, attendees mingled amidst the lush decor that channeled a blooming spring garden, effectively mirroring the essence of the fragrance itself. Chanel's choice to debut the Coco Mademoiselle Crush Absolu in such a vibrant setting highlights the brand's commitment to elegance and celebration in the world of fashion.