Vietnamese Cinema Dominates Domestic Market, Industry Leader Calls for International Partnerships

In a notable shift within the entertainment landscape, Vietnamese cinema has achieved a commanding presence in its domestic market, securing over 70% of the box office revenue during the initial five months of 2026. This performance represents a significant escalation from previous periods, building upon a 62.2% share recorded throughout 2025 and a 42.6% share in 2023, according to figures highlighted by Variety. Dinh Thanh Huong, who serves as the executive chair of Galaxy Studio and the chief executive officer of Galaxy Entertainment Holding, presented these statistics at the inaugural Danang Industry Days. Her address underscored the impressive growth of Vietnamese productions in their home country. During her presentation, Dinh Thanh Huong emphasized the importance of fostering international co-production ventures. She articulated a vision for Vietnamese filmmakers to expand their creative horizons through partnerships with global counterparts. These collaborations, she suggested, are crucial for elevating the quality and reach of local films, enabling them to compete more effectively on a worldwide scale. The increasing domestic success provides a strong foundation for such international forays. The rising audience engagement with Vietnamese narratives and cinematic styles indicates a robust and evolving industry. This momentum, according to Dinh Thanh Huong, should be leveraged to attract foreign investment and expertise, ultimately enriching the storytelling and technical aspects of Vietnamese cinema. The Danang Industry Days event itself serves as a platform for these kinds of discussions, aiming to connect Vietnamese talent with the broader international film community. The gathering facilitates networking and explores potential financing and distribution opportunities that could propel local productions onto the global stage. The strong domestic market share acts as a powerful testament to the industry's potential, making it an attractive prospect for international collaborators seeking diverse and engaging content. Ultimately, the call for global co-productions by a prominent industry figure like Dinh Thanh Huong signals an ambition to not only maintain but also amplify the current success of Vietnamese films, transforming a strong local presence into a significant international footprint in the world of cinema.