business
Sharon Price John to Take Helm as CEO of Carter's, Succeeding Michael Casey
Sharon Price John, currently the leader of Build-A-Bear Workshop, is set to become the new chief executive officer of children's apparel giant Carter's. Her appointment marks a significant leadership transition for the company as she steps into the role previously held by Michael Casey.
5/2/2026, 4:45:43 PM
Carter's, a prominent name in children's apparel, has announced the selection of Sharon Price John as its next chief executive officer. Ms. John currently holds the top leadership position at Build-A-Bear Workshop, a company known for its interactive toy retail experience. The transition is scheduled for mid-June when she will officially assume her new responsibilities.
According to The Wall Street Journal, Ms. John’s move to Carter's follows a distinguished tenure at Build-A-Bear, where she has been instrumental in navigating the company through various market shifts and enhancing its brand presence. Her extensive background in retail and brand management is expected to bring a fresh perspective to Carter's operations and strategic direction.
This leadership change will see Ms. John succeed Michael Casey, who has served as Carter's CEO for an extended period. Mr. Casey’s leadership has been pivotal in shaping Carter's into the market leader it is today, overseeing significant growth and expansion within the children's clothing sector. His departure marks the end of an era for the company, paving the way for new leadership and potential strategic shifts.
The appointment of a seasoned executive like Ms. John from a different segment of the retail industry suggests Carter's might be looking to innovate its approach to product development, marketing, and consumer engagement. Her experience with a brand that thrives on experiential retail could offer valuable insights for a company focused on apparel for infants and young children.
The search for a new CEO often indicates a period of strategic re-evaluation for a company. With Ms. John's impending arrival, industry observers will be keenly watching for any announcements regarding Carter's future plans, including potential new product lines, digital initiatives, or market expansions. Her expertise in managing a beloved consumer brand positions her well to build upon Carter's existing strengths and explore new avenues for growth in a dynamic retail landscape.