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Leaders of ‘The House of the Spirits’ Join New Publishing Venture

Francisca Alegría and Fernanda Urrejola, showrunners of Prime Video's 'The House of the Spirits,' spearhead Alma Media Lab in Miami. The firm aims to develop content blending literature and screen production.

10/6/2026, 5:31:36 AM

Francisca Alegría and Fernanda Urrejola, both hailing from Chile, have recently taken the helm of Alma Media Lab, a new publishing-to-screen initiative based in Miami. They are notably recognized for their roles as co-showrunners of Prime Video’s adaptation of the iconic novel, "The House of the Spirits." The establishment of Alma Media Lab is designed to focus on original content that emerges from the intersection of literature and visual storytelling. Inspired by successful companies like Hello Sunshine and Alloy Entertainment, this venture aims to create books and series in tandem, facilitating a seamless integration between different mediums. The duo will leverage their experience from the acclaimed show to craft engaging narratives that resonate across multiple platforms. Their involvement in Alma Media Lab signifies an important step for both creators, as they tap into a broader narrative landscape that translates compelling literary works into engaging screen adaptations. The initiative promises to foster creative collaborations that highlight diverse voices and innovative storytelling. Alegría and Urrejola’s leadership will likely steer Alma Media Lab towards producing projects that not only captivate audiences but also prioritize cultural specificity and authenticity. The melding of publish-to-screen processes could potentially revolutionize how stories are developed, paving the way for future adaptations that honor their literary roots while also appealing to modern audiences. As Alma Media Lab prepares to unveil its slate of upcoming projects, anticipation surrounds what these talented creators will bring to the table, shaping the future of content in the entertainment industry. This new venture reflects a growing trend in the industry, where the synergy between books and visual media is not only embraced but actively sought after.

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